Our Football Agency Learning Modules

Our introductory module provides a comprehensive overview of the football agent profession, offering insights into both regulatory aspects and public perception. It covers licensing requirements, roles, responsibilities, and remuneration structures. Additionally, the module explores practical first steps for entering the industry, including niche selection, personal branding, and network building strategies.

This module presents a detailed examination of football transfers, covering various transaction types, roles of involved parties, and the agent's responsibilities. You will learn specialised terminology, reasons for transfers, and the intricacies of negotiating personal terms with players. Our live case studies will illustrate the complexities of deals, potential challenges, and the media's role in transfers.

This module focuses on the essential documents used in football agency, including representation contracts, playing contracts, agreements between agencies and agents, and commercial agreements. It emphasises the importance of proper documentation, rather than relying on word or intent, and provides case studies to highlight potential challenges in contract management.

In this module you will learn negotiation strategies and tactics specific to football, covering various aspects such as playing contracts, transfer fees, and image rights. The module highlights the importance of leverage in negotiations and provides practical examples of negotiating a diverse range of contractual elements.

In this module there will be a field trip to the Unique Sports Group offices, where you will experience a simulated player transfer scenario. You will interact with various departments within the agency to understand the different roles and responsibilities during a transfer process. There will also be presentations by prominent individuals at the company and a Q&A.

The focus of this module is on building and managing a footballer's brand, including off-pitch profile development and commercial opportunities. It covers sponsorship contracts, social media management, and potential pitfalls in brand management for football players.

This module explores the importance of networking in football agency and provides strategies for building and maintaining a strong professional network. It covers various aspects of networking, including online and face-to-face interactions, and emphasises the importance of reputation and credibility.

You will learn about talent identification, client acquisition, and retention strategies. This module covers approaching potential clients, pitching services, and managing ongoing client relationships, with a focus on effective communication and expectation management.

This module addresses the ethical challenges and integrity issues in football agency, including conflicts of interest and working with minors. You will explore the perception of agents in the industry and discuss ways to maintain high ethical standards and transparency.

Our final module focuses on the practical next steps for our graduating aspiring agents, including branding, niche selection, and business setup.